Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
The logotype for this event was made from the word “Opera” and playing with its expressiveness. We found that the “O” could become an “OH” which is the interjection of surprise in Spanish, also “OH” is a syllable frequently used in the most famous Opera songs such as “Oh sole mio”. When finding this interesting idea, several iterations were made with the composition and finally two levels were left that make up the word “OH” and another level for “PERA”, this final composition is easy to apply and fulfills the scalability function.