Aqua, a beauty and aesthetic clinic located in Spain, is committed to providing modern services for skin and body care and rejuvenation. Their customer-focused philosophy is rooted in creating customer satisfaction and loyalty.

To facilitate this, a rebranding was completed, alongside a visual management proposal for their social networks and a website built with a modern and elegant aesthetic in mind. All of this was achieved This success was accomplished through employing virtual tools to have dynamic, stimulating dialogues that generated ideas that added tremendous value to the end result.

Developing
AQUA’s identity

The directors of the clinic identified their vision to have a modern, elegant appearance, as well as improve the level of service that they would offer their clients as a point of distinction. After an intensive work of iterations, I selected a logotype with a serif typeface (Bodoni) was designed featuring a modified tail of the letter “Q” to add a delicate, curved female form and sea wave effect.

Furthermore, a Coral as an iconic symbol was derived for online and digital applications. The color palette has been inspired from the depths of the ocean and coupled with gold, offering a sophisticated contrast.

“We want our brand to scream sophistication and glamour, and we strive to provide the highest quality service through it”

Exploring multiple ways to use AQUA brand!

The proposal presented to the clinic’s director included various applications designed to facilitate an informative and comprehensive display of the brand’s products. This generated fresh concepts to be taken into consideration for the future. Given the current focus on social media, various types of ads were made to be posted on both Facebook and Instagram, each incorporating the brand’s identity.

Building AQUA’s
online presence

At the outset, the website was envisioned as a landing page where users or clients could view general and contact information. Following some changes in leadership, it was ultimately decided to implement a basic website with a blog to enhance its search engine rankings.

This website includes a home page, a showcase of our services, a blog, information regarding sales and a contact section.

I collaborated with Aqua to work smooth in a concise brief, consistently conveying the sentiment of “elegant and modern”, driving us to design a modern, minimal style featuring typefaces such as Bodoni and Monstserrat supplemented by subtle gold accents on the call to action elements, which gained approval from Aqua’s Director.

The platform we used was WordPress for management reasons for them (CMS), also because the option of implementing an online store and a booking system had been left open.

“We would love to have a sleek and modern website that makes it easy for our clients to discover our services and get in touch with us.”