Aqua
Skin & Beauty Health
Located in Valencia, Spain, Aqua Skin Clinic seeks to offer a rejuvenating experience with its advanced skincare treatments. The website design needs to reflect the clinic's sophisticated yet approachable atmosphere, ensuring a modern, clean aesthetic while conveying a sense of luxury and expertise. The goal is to create an online presence that feels welcoming to a wide audience while reinforcing Aqua's business.
CLIENT
Aqua
LOCATION
Spain
deliverables
Print and digital
Work process
To facilitate this, a rebranding was completed, alongside a visual management proposal for their social networks and a website built with a modern, elegant aesthetic and rensponsive in mind. This success was accomplished through employing virtual tools to have dynamic, stimulating dialogues that generated ideas that added tremendous value to the end result. Below is a breakdown of the process:
1. Understanding Business Vision
The first step was to fully understand Aqua’s vision and goals for the rebranding. This included discussions about their target audience, the clinic’s unique values, and the desired aesthetic. Research was conducted to ensure the branding and website would resonate with a luxury, yet approachable skincare clinic. A moodboard was created to align the design with Aqua’s sophisticated ethos. After gaining clarity on the clinic’s objectives, the rebranding phase began. This involved designing a modern logo with a serif typeface (Bodoni) to convey elegance, alongside a coral-inspired symbol to represent vitality and beauty. The color palette was carefully chosen, incorporating oceanic hues and gold accents to reflect Aqua’s premium skincare offerings.
2. Comprehensive Planing
With a defined brand identity, the focus shifted to website design. Wireframes and prototypes were created, aligning with Aqua’s sleek, minimalistic aesthetic. The website was initially envisioned as a simple landing page but was expanded to incorporate a blog and detailed service offerings. User experience (UX) and functionality were prioritized to ensure easy navigation and engagement.
3. Execution
The website was developed using WordPress, chosen for its flexibility and ease of content management. Dynamic content was integrated, including service showcases, a blog section, and interactive features. The design was modular, allowing for quick adjustments and future scalability, including the possibility of adding an online store and booking system.
4. Design refinement
Once the website and branding designs were implemented, feedback from the Aqua team was gathered to refine the visual elements. Adjustments were made to typography, layout, and imagery to ensure every detail aligned with Aqua’s brand guidelines. After final approval, the site was prepared for launch, ensuring it offered a seamless user experience for both visitors and potential clients.
