Opera

Branding Event 2014

The local council in charge of the annual event, ‘Oh!pera’, in Bogotá, Colombia, requested a brand that would strongly resonate with viewers and feature comedic elements. Additionally, a design and direction of various social media platforms, including Facebook, Instagram and YouTube, were also essential requirements for this project. In the brief that was developed for this project, we could find that the client needed a modern brand that mixed humor and ingenuity in the creation of the logo, without forgetting the traditional touch of the opera.

CLIENT

Bogota Council 

LOCATION

Colombia

deliverables

Print and digital

Work process

The logotype for this event was made from the word “Opera” and playing with its expressiveness. We found that the “O” could become an “OH” which is the interjection of surprise in Spanish, also “OH” is a syllable frequently used in the most famous Opera songs such as “Oh sole mio”. When finding this interesting idea, several iterations were made with the composition and finally two levels were left that make up the word “OH” and another level for “PERA”, this final composition is easy to apply and fulfills the scalability functio
1.   Understanding Event vision

After reviewing the brief and understanding the client’s objectives, I conducted research on the sport to gain a deeper understanding of its rules and purpose. This enabled me to generate more creative ideas for developing visual content and finally a moodboard and some drafts. 

At this stage, I’ve organized the folders according to their due dates. I use Miro to gather instant feedback, which helps me clearly identify the elements I can prioritize for design. The client can add comments to my Miro board project. 

I always think in terms of optimizing time. Creating a modular system that helps me to create components that I can change globally. Having a defined list of deliverables, I always go from the general to the particular.

In this phase, PR Asia provided their feedback, and I made the necessary adjustments to finalize everything and secure approval for each deliverable.

A brief of my work